A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
KAWAII MONSTER CAFE
APP DESIGN
This is an updated prototype of an app that is made for a restaurant located in Tokio, Japan, by the name Kawaii Monster Cafe. This particular location was one of my most favorite and memorable experiences, that I got the chance to visit and be part of, couple of summers ago, which inspired me to design a new branding system and visuals to match their playful aesthetic.
This whole project was intended to be created for an already existing company that does not have an app yet. Since this particular restaurant only had a very creative website, I decided to not only design an app for them, but also create a new branding as well.
I created this prototype with the help of Invision Studio and focused on creating a minimalist design, as well as integrating animated elements to enhance the dynamism of the overall project. As I was researching about the company and website, I was inspired by their food theme and color palette, that they have displayed in the official website of the Kawaii Monster Cafe. I have also worked on this prototype a year prior to this app, and I decided to update the design, as I improved my design skills. The old version was a transformation of their current website design into an app. Later on, I decided to improve the overall design, by integrating my own designed branding system, color palette and illustrations.
For the colors of the prototype, I mainly was influenced by the amazingly saturated and crafted meals that they offer in the restaurant. Additionally, for the logo, as I was analyzing their original logo, and I noticed the integration of a monster and letter K+M in one logo. Therefore, I decided to create something similar, that still suggests a silhouette of a playful monster and the letters K+M in a more minimalistic way, to match with the aesthetic of the overall project.
Company website | kawaiimonster.jp/
Fall 2017 | Spring 2019
NEW SCREENS
MAIN
HOME
MENU
LOGOS
ORIGINAL
NEW
COMPANY'S ORIGINAL WEBSITE
MY INITIAL OLD WIREFRAMES MADE IN 2017
2019
As the original illustration of the official company logo is very detailed, I wanted to simplify it and help the logo be utilized in more mediums/materials. I still wanted to keep the bulky shape of the logo in order to resemble both K and M letters in one image. This also allowed the logo to preserve the monster character look, as well.
