VIP | STANDARD
FORTUNE COOKIE CASE/MINI POSTER
MIGOS + TAKEOUT
This is a project on branding a tour for an artist of any choice. As I am a huge fan of Migos, including their songs, music videos and fashion choices, I picked this group, because they always produce songs and videos in a very exaggerated and extravagant way. They are famous for their upbeat songs that hit the top charts. Furthermore, my whole concept for this project was inspired by their song called “Stir Fry”. This particular song not only is very popular, but also very unique as it combines music and food. Migos also collaborated with Buzzfeed and produced a cooking music video, which in my opinion, is a very unique approach to their field of business. Thats why I decided to create a food tour called “Takeout” to show their distinctive personalities in a creative way. I chose the name “Takeout”, because it represents a part of asian cuisine and matches with the nicknames of singers.
For my concept, I decided to create a tour that involves throwing concerts in different
restaurants around the world. The show that Migos could perform in these restaurants
consists of singing the songs while cooking specific meals for the audience. This tour
would have exclusive shows for limited amount of people who enjoy music and food at
the same time. Combining the two most enjoyable aspects of day to day life is a great
fit for Migos, as they love experimenting with unique elements in their art.
Finally, for my design choices, I decided to create a new look for Migos by combining
photography with illustrations that match their over-the-top personalities. Further, for
this tour I created a vinyl/single cover, a recipe book, online ads, menu tickets and wristbands in a fortune cookie case.