A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
VIP | STANDARD
TICKETS
FRONT
COVER
+
VINYL
BACK
COVER
+
VINYL
RECIPE
BOOK
INSIDE
COVER
FOLDED
+
UNFOLDED
RECIPE
SPREAD
MUSIC AD
SHOWLIST
+
MENU
WRIST BAND
+
FORTUNE COOKIE CASE/MINI POSTER
MIGOS + TAKEOUT
This is a project on branding a tour for an artist of any choice. As I am a huge fan of Migos, including their songs, music videos and fashion choices, I picked this group, because they always produce songs and videos in a very exaggerated and extravagant way. They are famous for their upbeat songs that hit the top charts. Furthermore, my whole concept for this project was inspired by their song called “Stir Fry”. This particular song not only is very popular, but also very unique as it combines music and food. Migos also collaborated with Buzzfeed and produced a cooking music video, which in my opinion, is a very unique approach to their field of business. Thats why I decided to create a food tour called “Takeout” to show their distinctive personalities in a creative way. I chose the name “Takeout”, because it represents a part of asian cuisine and matches with the nicknames of singers.
For my concept, I decided to create a tour that involves throwing concerts in different
restaurants around the world. The show that Migos could perform in these restaurants
consists of singing the songs while cooking specific meals for the audience. This tour
would have exclusive shows for limited amount of people who enjoy music and food at
the same time. Combining the two most enjoyable aspects of day to day life is a great
fit for Migos, as they love experimenting with unique elements in their art.
Finally, for my design choices, I decided to create a new look for Migos by combining
photography with illustrations that match their over-the-top personalities. Further, for
this tour I created a vinyl/single cover, a recipe book, online ads, menu tickets and wristbands in a fortune cookie case.
Fall 2018