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This Holiday Card was made for the president of the University of Florida. The card was a group project and an assignment from Typography II course. Me and my team, "EmDash", created a unique card with an optical illusion. The whole concept works by sliding the lined transparent paper side to side, where the Gator starts to ride his bike. I got the chance to design the cover and the typography layout of the card and was inspired by the key element of the card, the lined transparent paper. Additionally, I managed to include the main architecture of the University of Florida, the Century Tower and the Auditorium, on the cover. Additionally, this card was sold in a Pop-Up Shop, The Fridge, in the University of Florida. 


Fall 2017

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