A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
Southlake Stage Theatre Branding
This project was a part of the Visual Systems Design course at the University of Florida. The goal of the project was to create a thematic and graphic identity for a theatre show at Southlake Stage, located in the suburb of Dallas Ft.Worth. Further, the client wanted to promote a show that would have a progressive and forward-thinking image, as well as attract people that don’t usually attend theatre plays. More importantly, this show was required to have an out-of-the-box experience that wouldn’t necessarily fit the theatre industry standards.
Therefore, I decided to create a show that focused on visualizing the mind bending effects of various substances, which would be showcased in Southlake Stage. As one of my interests is to learn about human psyche, I decided to create a show that would challenge people. In my opinion, there is a curiosity in majority of people for the things that are unreal and some use various substances to achieve these experiences. However, in this project I aimed to create a branding for a theatrical show that would achieve the same visual distortions and feelings in a much more entertaining and safe way.
The overall concept and name of the season for the shows is “Under the Influence”. Each show would focus on different aspects of ordinary life and turning it into something unreal as if watching them under the influence. I decided to make the first show by the name “Time & Space”, as it is one of the extraordinary segments of our life and has a broad spectrum of meanings that could be talked/visualized in the Southlake Stage Theatre.
To emphasize the psychedelic ambiance of the show, I decided to use a composition made by collage technique to create a surreal aesthetic. The color scheme and the gradience also added a dreamlike atmosphere to the overall concept. In my logo, I used two spheres separated by a curved line to show the indication of seeing the same ordinary object in a different way by making one of them holo and the other filled in, overall creating an illusion of the letter S to incorporate into Southlake Stage brand.
Overall, I designed a poster, a magazine ad, branding, app ticketing screens, and a signage for the Southlake Stage theatre. I decided to create a cohesive aesthetic, by integrating key elements, such as color, typography, and layouts on each of the deliverables. Further, for the signage, I used a minimalist light-box mockup to reinforce the psychedelic atmosphere with the rays of neon light.
Later on, I participated in an annual Ligature symposium, by one of the longest student run design organizations, Vox Graphis at the University of Florida. This particular work got awarded with the Best Senior design by our design guests/judges, Eddie Opara and Alexandra Zsigmond.
Key words: Stately, Classy, Innovative, Creative, Dramatic, Performance.
Key concept: Flexibility vs Consistency.
Fall 2018