A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
A lil' history:
This was a collaboration with the CARE team that organizes the exclusive Cast Members heritage events for the Walt Disney World. Further, every year, some of the Cast Members participate and compete in the Canoe Races of the World, also known as C.R.O.W. This annual race originally started in 1963 at the Disneyland Park as a part of the Recreation club, later became Cast Activities. Later on, the race has been introduced to the Walt Disney World in 1973 and has been the cast favorite ever since. This specific event became so popular that it has been passed to all Disney parks around the globe with each park having it's own unique version to call their own.
For this year of 2020, Princess Tiana became the mascot and the branding persona for the event. Therefore, I designed a logo, which got reflected over various mediums, including a collectable enamel pin, TV/Web Slides, and bunch of signages for the actual event. Further, Due to an intense copy write restrictions, I decided to hand-letter the title around an approved illustration of the Princess Tiana.
In the process of creating the artwork, I became familiar with the pin printing process, restrictions, and timelines. This specific project, like the rest of the Disney related works that I was part of, became delayed due to the COVID-19 and hopefully will be put into production right after the quarantine.
Spring 2020
Just like the rest of the projects, Spring Fling is another annual event for Cast Members, especially for their kids. It is an outdoor event that allows families to enjoy bunch of playful activities, including face painting, dancing, arts & crafts, educational/informative stands, food, and etc.
This year, I was in charge of creating a new look and feel for the branding of the event focusing on the main audience, which mostly consists with younger kids. Therefore, I decided to transform the original branding and the rest of the elements in the collateral into a futuristic 3 dimensional and dynamic composition.
As a visual designer, when I imagine the idea of younger kids, I always think of elements such as building blocks, puzzles, and education as the process of developmental stages of children. Below, I showcase my process of translating my ideas into a visual identity. Further, as Disney have used the same Spring Fling logo throughout the years with modifications by interns each year, I was thrilled to add my own twist for 2020 event.
Below are some collateral pieces that I designed for the 2020 term, including:
map for the event
stamp card
event flyer
tv/hub slide
fast passes
treat station signage
a frames
Spring 2020
SPRING FLING
