Just like the rest of the projects, Spring Fling is another annual event for Cast Members, especially for their kids. It is an outdoor event that allows families to enjoy bunch of playful activities, including face painting, dancing, arts & crafts, educational/informative stands, food, and etc.
This year, I was in charge of creating a new look and feel for the branding of the event focusing on the main audience, which mostly consists with younger kids. Therefore, I decided to transform the original branding and the rest of the elements in the collateral into a futuristic 3 dimensional and dynamic composition.
As a visual designer, when I imagine the idea of younger kids, I always think of elements such as building blocks, puzzles, and education as the process of developmental stages of children. Below, I showcase my process of translating my ideas into a visual identity. Further, as Disney have used the same Spring Fling logo throughout the years with modifications by interns each year, I was thrilled to add my own twist for 2020 event.
Below are some collateral pieces that I designed for the 2020 term, including:
map for the event
treat station signage