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This year, I was in charge of creating a new look and feel for the branding of the event focusing on the main audience, which mostly consists with younger kids. Therefore, I decided to transform the original branding and the rest of the elements in the collateral into a futuristic 3 dimensional and dynamic composition.
As a visual designer, when I imagine the idea of younger kids, I always think of elements such as building blocks, puzzles, and education as the process of developmental stages of children. Below, I showcase my process of translating my ideas into a visual identity. Further, as Disney have used the same Spring Fling logo throughout the years with modifications by interns each year, I was thrilled to add my own twist for 2020 event.
Below are some collateral pieces that I designed for the 2020 term, including:
map for the event
stamp card
event flyer
tv/hub slide
fast passes
treat station signage
a frames
Spring 2020
SPRING FLING















