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My role: UX Design & UX Research

During this project I was able to learn more about what people experience during frequent and long flights. The design process intended to eliminate the stress and dreadfulness of flying abroad. Kite app is designed to allow frequent fliers to entertain themselves during stressful flights, as well as earn usable rewards for future flights. The goal of the overall platform is to bring joy to the stressful process of long destinations and help users financially for the overpriced resources offered during any flights.
 

Course & Time:

Capstone

at the University of Colorado Boulder

Mentor - John Weiss

Spring 2022

Tools:

Adobe illustrator

Figma

Procreate

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On and off air experience for people who crave creativity and cash in rewards for future flights and more…

An interactive scavenger hunt for people who love flying abroad. 

Background

This experience is for people that take flights and destinations ranging anywhere from 2hr to 30+ hours. 

 

Flying becomes very stressful and tedious when someone flies in a more frequent timeline. From my personal experience of flying across continents to visit home annually, I would have to go through long lines, multiple luggage checks, waiting endless hours of layovers, switching between multiple planes, getting delayed that also interfered with the next flight, all in one trip, inspired the need for this interactive experience. 

 

Allowing people to entertain themselves by finding physical clues on their journeys or simply record specific flight experiences to earn points, as well as rewards, on their phones would be a great and convenient way to reduce the negative sides of flying. Since this concept has elements of puzzle solving or finding challenges, it would both be adult and kid friendly to bring entertainment to tedious flights.

Goals

  • Design an experience for pre, during, and post flights for people who are a fan of solving challenges and collect rewards while going through any flight with its challenges.

  • Allow people to use their phones to connect as well as collect interactive easter eggs or experiences.

  • Use rewards to earn free items or discounts to be used for next flights to help people with overpriced meals and items found at the airports.

  •  

Sample Interview Questions for Collecting Data

Are you a frequent or infrequent flyer?

 

Do you enjoy the overall experience of flying?

 

Do you like exploring the airports you visit?

 

Do you usually purchase anything at the airport?

Methodology

During this project, methodology such as interview will be used to collect data about overall experience of either a frequent or infrequent flyer. Asking various people with diverse experiences help to understand what makes this project fun and appealing vs unnecessary or confusing. These interviews will range between in person conversations, phone calls, online meetings, and etc.

Participant Screening

Interviews would be conducted with people who have travelled via flying overseas, in no specific age group. Since people of all ages are able to fly, they are able to use this resource to add an additional element to their trips.

 

Users of this platform must have experience with flying abroad in order to use and utilize the features of this app.

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Affinity Map

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Pre - Flight

In - Flight

Post - Flight

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Air travel can create a community of learning more about cultures and interact with one another.

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Personas

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Mai - 12, Male

Social kid that loves puzzles or solving challenges. Flies with her family very frequently. Gets very frustrated and cranky when layovers or flights are too long. She usually flies 4-16 hours at a time.

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Denis - 44, Male

His work revolves around traveling across countries. Denis spends a lot of time at various airports and is very familiar with the tedious processes of flying. He enjoys dining in the airport cafes or restaurants while waiting for his next flights.

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Maria - 23, Female from France

Background

She is an international student, where flying has become her annual tradition to both see her family and study abroad. Since she is a student, she enjoys any opportunity to help her with her expenses, especially during 30+ hour flights. 

 

Flying as frequent as she does, Maria now dreads to travel, especially for the long flights. She find it hard to keep herself entertained during long layovers and finds airport prices for food very high. She is also very into collectables and enjoys collecting both physical items and digital points.

Frequency of Flying

2-3 times a year

Duration of flight:

Usually 24+ hours

Keywords

Frequent Flyer

International

Student, Stressful,

Dreadful, Long, Expensive, Annoying, Multiple, Flights, Free, Rewards, Points

Apps she uses for

flights:

Kayak

Airbnb

Google Flights

Vulture

Hopper

Kiwi

Priceline

Skyscanner

Top Concerns

Long Layovers

Long Flights

Pricey Food

Long Lines

Stressful Delays

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User Research

Interview Questions

1) Have you travelled by flying?
2) How long do you usually fly?
3) Have you had any layovers?
4) How long do you usually stay in a layover?
5) Do you usually fly alone or with a company?
6) Do you usually buy food when you are at the airport?
7) Do you like to explore the airport when you wait for your flight?
8) Have you travelled outside your country?
9) Do you learn/study about the country you travel to?

 ​10) What makes a flight/travel enjoyable?
11) What makes a flight/travel not enjoyable?
12) How do you usually spend your time during a flight?
13) How do you entertain yourself during a long layover?
14) What is one thing that is the most important for you while purchasing a plane ticket?
15) Do you usually use/check out airport resources, such as luggage wrapping, cafeterias, bathrooms, art installations, luggage carts and etc. during your flights?

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User Journey

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Representations below are the initial concept and sketches for the Kite app.

Pre - Flight

In - Flight

Post - Flight

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User adds the flight number to start the challenges

An example of an In-Flight challenge for entertainment

An example of an Post-Flight challenge connected to a 3D Kayak scan station

Physical example of a Kayak station

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Flight Experiences

Pre - Flight

- Drive to Airport
- Finding the Line
- Checking in for Luggage
- Visa Check
- Passport VS ID Check
- Ticket Collection Through a 
   Person or a Machine
- Luggage/Person/Security Check
- Tax Free
- Finding the Gate
- Information Desk/Monitor
- Rest Areas
- Wifi Stations
- Art Exhibits/Instillations
- Food/Restaurant
- Luggage Wrap

 

In - Flight

- Duty Free
- Seat Type
- Location of Seats
- Meal Types (Paid vs Free)
- Length of Flight
- Amount of Food
- Entertainment System
- Restrooms
- Drinks
- Amount of Kids
- Noise Level
- Smell
- Turbulence
- Toys for Kids
- Kits for Adults
- Forms to Fill

 

Post - Flight

- Finding the Next Flight
- Delays
- Finding Luggage Claim
- Bathrooms
- Luggage Transits
- New Tickets
- Wait Time for Luggage
- Free or Paid Carts
- Carry on Security Check
- Passport Control
- Finding Exit from Airport
- Getting Picked Up
- Finding a Taxi/Bus
- Metro Station
- Duty Free

 

3 Intro Pages explaining what Kite offers to users.

Low Fidelity Sketches

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Recording Ticket Information. Seeing the progress. Solving a riddle Post-flight. 

Almost finishing the challenges. Solving anther In-flight challenge. 

End of the flight and finished challenges. Reward page.

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Kite Experience

Game Outline


Starts with adding ticket code to access flight details and available challenges for that flight.

Pre - Flight:

First a user adds the flight number. It brings up all the details of the flight 
such as how long its is, how many layovers, which seat/if applicable, time of the flights

Registering the flight would automatically add a notification of earning initial points.

Then it shows how many challenges are going to be available for the user during this trip
 

In-Flight


- Prompts will be given on start of each flight or 30 mins before the takeoff
- Each challenge would be timed
- 1st flight would have 1 challenge 
- Scan at least 15 barcodes of various objects found inside the airplane, could ask passengers to share  items with barcodes
- 2nd flight would have 3 challenges separated through one in the beginning one in the middle and one at the end of flight. 
- One of them could ask to upload an image of an example multiple origamis a user can create by papers found in the plane and followed a prompt provided inside the app, another one could be a question related to Istanbul/Turkey (for example, list at least 15 cities of Turkey, ps. you can ask flight attendants or other passengers for help), and the third one could be Find translations of certain words listed as a challenge ~20-30 Turkish words for example.
- 3rd flight would have 2 challenges - first one could be find a Kayak scan inside the airplane and could be lead with a riddle, second one could be Find at least 5 people who are reading a book and record the titles of the books.

 

Example trip will be:


25 hours with 2 layovers.
A flight from Denver to Chicago, Chicago to Istanbul and Istanbul to Dubai. 
Flight to Chicago will be 2 hrs and 10 mins. 
Flight from Chicago to Istanbul is 10 hrs 10 mins. 
Flight from Istanbul to Dubai is 4 hrs and 15 mins. 
Layover at Chicago is 2.5 hrs. 
Layover in Istanbul will be 6 hours. 

 

Post - Flight


- 1st layover would have 1 challenge that would be triggered by a riddle 
- Find an actual Kayak scan bar inside that airport
- 2nd layover would have 3 challenges inside the airport that would be also triggered by riddles 
- Could be placed in a bathroom, cafe, bar, duty-free shop, and etc.

 

Final Prototype

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3 Introductory animated pages.

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Recording Ticket Information.

Seeing the progress.

 Reward page.

 Solving a riddle Post-flight. 

Prototype Video

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Interactive Prototype

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3D Component

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Mockups of the Kite scan stations on a signage, as well as Duty Free shop.

Sketches of the placement for QR Code and hinges.

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I decided to create a 3D scannable Kite logo to further add a new layer of interactivity. The Kite logo is designed to be hooked to surfaces of the airport with a scannable QR Code. Below is the digital render of the Kayak Logo.

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Branding

Colors

#162C5E

#FF5D31

#FFDB5F

#F0CE41

#FFFFFF

#000000

#EEEEEE

Fonts

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It al started with a photograph of a Kite bird...

Process Logo Design

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Final

Logo

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